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Customer Marketing and Relationship Management Software (Strategic Analysis, Management); There is more value to your customer than the current sale. If you can successfully identify your most valuable customers, acquire them, keep them and grow their purchases, you will generate significantly more value than with one-size-fits-all approach. Although many tools, bells and whistles are available today to implement customer marketing and relationship management, the key success behind it seems to be in giving the customer the perception that he or she is recognized promptly amd serviced appropriately through multiple, integrated surfaces. This requires strategically managing all interactions with the customer through: a) customer driven, outside-in marketing strategy. b) superior operations, systems and procedures to support the customer interface. c) customer-focused values and culture ("drive to deliver and delight.") With the above in mind, you should go through each element [of the software interface] and ensure that sufficient attention has been devoted to each.